Marketing to potential patients isn't easy. The way your patients make decisions about their healthcare has changed, and that means your marketing has to change as well.
Remember print ads, billboards, exhibitor events, tv ads etc? You probably know that those traditional advertising methods just won't get you good enough, cost effective results anymore, let alone, they are very hard to measure. But neither will newer tactics, like a good webinar to gather leads, without effectively gathering and tracking the data and analytics.
It turns out that your patients are just like us. They don't like being interrupted, they are not interested in marketing hype, and if you want their attention, respect and money, you have to earn it. So if your approach still relies mainly on old school interruption tactics (aka disrupt marketing) you can expect ever decreasing results.
It's time to throw out the old playbook and embrace inbound marketing
to attract the right people and nurture them into dedicated patients.
Inbound marketing does have a lot of “moving parts” and tracking
a patient's online journey may sound pretty complicated. There
are many aspects to consider:
Seriously, you’ve got enough to worry about than the dizzying pace of online marketing.
As a specialist digital marketing agency working within the healthcare industry, our team is fluent in the languages that your customers speak. We combine PhD & Masters degrees in science with decades of marketing experience to offer integrated inbound & outbound digital marketing services with data analytics that drive results for science & engineering companies.
We engage and nurture your targeted audience with content that is scientific
and make sure your message and brand is there in the moment they
are looking for you.
We attract your audience right into your sphere of influence while customer journey programs nurture your potential patients with useful and educational information speckled with your unique message.
Our expert staff works together with your team to provide full service digital marketing strategies and tactics to deliver with minimal impact on your bandwidth to pour in sales-ready leads. This is modern marketing for the healthcare sector that works in today's environment. Let's make it work for you.
Need to create your plan? Raise awareness of your scientific product or service? Capture and nurture leads? Generate sales revenue? Click here to get in touch with XLR8 Digital
Bilingual in the languages of marketing and science, terms like personalized medicine and regulatory approval are understood by our team. We realize that communicating about new diagnostic tests is far more than reporting its specificity and sensitivity. Rather than focus only on the area under the curve, we aim to get you ahead of the curve.
Whether it's influencing doctors, explaining the value of your tests to payers and reimbursers or facilitating partnerships with companies needing to develop a companion diagnostic, we can help.
We'd love to get to know you better! Marketing in the digital age requires a patchwork of skills and a team that has a broad range of experience that aligns with yours. With a little information about your business, we can start putting the puzzle pieces in place
If you think you are ready to take a giant leap toward a more comprehensive digital marketing strategy, remember you first have to take one small step
Click the button to fill out a short questionnaire and we'll reach out.Let's Go!