If you are marketing to scientists or engineers, then your job isn't easy.
The way scientists buy has changed, and that means your marketing
has to change as well.
Remember print ads, billboards, exhibitor events, tv ads etc? You probably know that those traditional advertising methods just won't get you good enough, cost effective results anymore, let alone, they are very hard to measure. But neither will newer tactics, like a good webinar to gather leads, without effectively gathering and tracking the data and analytics.
It turns out that your customers are just like us. They don't like being interrupted, they are not interested in marketing hype, and if your company wants their attention, respect and money, you have to earn it. So if your approach still relies mainly on old school interruption tactics (or disrupt marketing) you can expect ever decreasing results.
It's time to throw out the old playbook and embrace inbound marketing to attract the right leads and nurture them into sales-ready leads. Inbound marketing does have a lot of “moving parts” and tracking leads may sound pretty complicated. There are many aspects to consider:
Seriously, you’ve got enough to worry about than the dizzying pace of online marketing.
As a specialist digital marketing agency working with Science & Engineering Companies, our team is fluent in the languages that your customers speak. We combine PhD & Masters degrees in science with decades of marketing experience to offer integrated inbound & outbound digital marketing services with data analytics that drive results for science & engineering companies.
We engage and nurture your targeted audience with content that is scientific
and make sure your message and brand is there in the moment they
are looking for you.
We attract your audience right into your company's sphere of influence while customer journey programs nurture your leads with useful and educational information speckled with your product messaging.
Our expert staff works together with your team to provide full service digital marketing strategies and tactics to deliver with minimal impact on your bandwidth to pour in sales-ready leads. This is modern marketing for the science & engineering sector that works in today's environment. Let's make it work for you.
Need to create your plan? Raise awareness of your scientific product or service? Capture and nurture leads? Generate sales revenue? Click here to get in touch with XLR8 Digital Today.
We'd love to get to know you better! Marketing in the digital age requires a patchwork of skills and a team that has a broad range of experience that aligns with yours. With a little information about your business, we can start putting the puzzle pieces in place.
If you think you are ready to take a giant leap toward a more comprehensive digital marketing strategy, remember you first have to take one small step.Click the button to fill out a short questionnaire and we'll reach out. Questionnaire